About Brick & Mortar Digital

An agency accidentally built by someone who hates agencies.

How We Got Here

BMD started in 2018 with two clients and no business plan. Just good work and honest conversations. No pitch deck, no investor, no growth strategy. One client referred another, and they referred another, and it turned into a real business.

Eight years later, we manage Google Ads and SEO for 50+ businesses across the country. Dental practices, ecommerce stores, local service businesses, and multi-location groups. No two accounts are managed the same way because no two businesses are the same.

The business is still 100% referral and organic. We’ve never run an ad for ourselves. We don’t cold call. We don’t send “I noticed your website” emails. We don’t sponsor conferences or buy booth space.

Almost every client we have is here because someone who worked with us told someone else they should too.

How Can We Help?

If any of this sounds familiar, let’s talk. No pitch, no pressure, just a conversation.

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Dean Duncan Jones, Founder

Meet The Founder

I’ve been in the web industry since the early 2000s and have had the opportunity to work in just about every position there is. Web developer, project manager, digital strategist, and upper levels of agency management. The truth is, I burned out once and almost quit the industry. I was working far too hard and no longer enjoyed what I was doing. But I had a family to provide for.

I was always passionate about the technical and analytical side of SEO and PPC. I genuinely enjoyed it. So I took on a couple of clients to help pay the bills at home. Before I knew it, I was being referred other clients and it accidentally became a business. It was never my intention to start an agency. I despise 90% of agencies and didn’t want to be one of “them”.

As BMD grew, I’ve kept that passion for what I do. I really enjoy getting to know our clients and doing what I can to help their business succeed, even beyond what we’re paid to do. But I don’t lead from a corner office. Chances are, you’ll talk to me regularly, and when you have questions about your account, I’ll probably know the answer because I’ve been in it in the last few days.

I appreciate you checking us out. Let me know how we can help.

Best,
Dean

By The Numbers

We’ve never been great at talking about ourselves. The numbers do it better.

50+

Active Clients

In several industries.  No two accounts managed the same.

20+

Years of Experience

The person running your account has probably been in digital marketing longer than most agencies have been in business

8+

Years as An Agency

We started with two clients and a handshake.

100%

Referral & Organic Grown

We don’t chase clients. They find us through someone who has worked with us or through Google.

$10M+

Annual Ad Spend Managed

Exposed to more data in a month than most agencies see in a year. That’s how we know what works.

$0

Spent on Our Own Advertising

Ironic for an ad agency. But when the work does the talking, you don’t need a budget.

What We Don't Do

We only do what we’re great at. Google Ads. SEO. Online business consulting, like conversion optimization, analytics, marketing strategy, and making sure your website actually supports what your campaigns are trying to do.

We don’t do social media management. We don’t do email marketing. We don’t build websites. We don’t do branding. Not because those things don’t matter, but because saying yes to everything is how you end up mediocre at all of it. That’s the model we watched fail for 20 years. We built something different.

If you need something outside what we do, we’ll connect you with someone who’s actually good at it. We’ve spent two decades building relationships with specialists in every discipline. We know who’s good and who’s faking it.

We’d rather send you to the right person than take your money and deliver something average.

How We Work

We’re a partner, not a vendor. We learn your business. We show up to your meetings. We tell you when something isn’t working, including when it’s something on your end. If you want an agency that sends a monthly report and disappears, we’re not it.

We’re honest, even when it’s uncomfortable. If your campaigns are fine, we’ll tell you. If your website is killing your conversion rate, we’ll tell you that too. If we’re not the right fit for what you need, we’ll say so. We’d rather lose the deal than take on work we can’t do well.

We don’t work with bad clients. We do great work and operate ethically. You provide what we need and pay on time. That’s how a good relationship should work.

The Work

We don’t talk about results in the abstract. Here’s what actually happened.

845

Leads/Month, From Zero

Built 13 dental locations from scratch. Every account, every campaign, every keyword.

-62%

Cost per Lead

Took over 8 inherited accounts for a DSO.  Rebuilt all 8. 156% more leads, less than half the cost.

$63,600

Annual Waste Found

Analyzed ad schedules across 21 locations. Every office got a custom schedule built from its own data.

+51%

More Sales

Restructured a 6-year ecommerce account. 26% lower cost per sale. Killed PMax. Rebuilt Shopping.

Page 1

for a $30K Procedure

Ranked a specialty dental practice nationally for their highest-value keywords.

390K

Organic Clicks per Year

30 category pages optimized for a national ecommerce store. All of them ranking first page. 

Now You Know Who We Are. Let Us Show You What We See.

We’ll look at your accounts, your data, and your results and then tell you exactly what we find. No cost, no commitment.