The average Google Ads account wastes 20-30% of its budget on irrelevant clicks, misconfigured tracking, and campaigns nobody is actively managing. We find it, we fix it, and we build campaigns that connect ad spend to actual business results. Not vanity metrics.
Google Certified Partner
Meta Partner
20+ Years Experience
100s of Accounts
These aren’t edge cases. This is what most accounts look like when we open them for the first time. If any of this sounds familiar, you’re not alone and it’s fixable.
Tell us what’s going on with your ads. We’ll be straight with you about whether we can help, and if we can’t, we’ll tell you that too.
We don’t send you a report full of impressions and clicks and call it a win. We manage your Google Ads with one goal: make them produce actual business at a cost that works for you.
If the data is wrong, everything built on top of it is wrong. We start every engagement by making sure conversions are real: phone calls, form fills, and actual leads, not inflated numbers that make the account look better than it is.
We’re in your account regularly, adjusting bids, pruning keywords, testing ads, reviewing search terms, and optimizing schedules. Not once a month. Continuously.
Cost, leads, cost per lead, and when we can, cost per appointment or cost per customer. Not click-through rate. Not impressions. The numbers that tell you whether your marketing is working.
If a campaign isn't working, we'll say so. If a budget increase won't help because the real problem is landing page quality, we'll say that too. We don't hide behind jargon or spin bad results into good-sounding reports.
Search campaigns that target people actively looking for your product or service. Shopping campaigns for ecommerce. Display and YouTube for remarketing and awareness. We build, manage, and optimize across every Google Ads format.
Paid social campaigns for prospecting, remarketing, and brand awareness. We handle audience building, creative strategy, ad copy, and ongoing optimization.
New accounts built from scratch with proper structure, tracking, and targeting. Existing accounts restructured when the current setup is working against you, which happens more often than you’d think.
Google Ads lead tracking, Google Analytics configuration, call tracking setup, and making sure everything ties together so you know where your leads come from. We make sure you're measuring what matters and that the numbers are right before we optimize against them.
Your ads are only as good as the page they send people to. We evaluate landing page relevance, conversion paths, and page experience, and provide specific recommendations or build dedicated landing pages when the existing site isn’t cutting it.
Regular review of what people actually searched before clicking your ad. We identify waste, add negative keywords, and make sure your budget goes to searches that have a real chance of turning into business.
Responsive search ads written and tested per campaign, not copied across the account. Ad extensions configured at the campaign level for relevance. Static and carousel creative for social campaigns.
The right bidding strategy depends on your conversion volume, your goals, and your data. We match the strategy to the situation and change it when the situation changes. Sometimes the smartest move is the simplest one.
Monthly reporting focused on the metrics that matter to your business. No 50-page automated reports full of charts you'll never read. Clear data, honest analysis, and a conversation about what's working, what's not, and what we're doing about it.
1 - Audit
We start with a full audit of your current account, or build a strategy from scratch if you're starting fresh. We look at tracking, structure, keywords, ads, landing pages, bidding, search terms, and impression share. You get a clear picture of where things stand.
2 - Strategy
Based on the audit, we build a prioritized plan. What needs to be fixed first, what can wait, and what the realistic goals are. No cookie-cutter playbook. The strategy is built around your business, your market, and your budget.
3 - Build
We implement campaign structure, ad copy, targeting, tracking, landing pages, extensions, bid strategies. Everything is set up with intention, not defaults.
4 - Manage
Ongoing, active management. We're in the account regularly reviewing performance, adjusting bids, testing ads, cleaning up search terms, and optimizing schedules. This isn't set-it-and-forget-it.
5 - Report & Refine
Monthly reporting with a conversation. We walk you through what happened, why, and what we're doing next. The strategy evolves as the data comes in. We don't lock into a plan and ignore what the numbers are telling us.
Brick & Mortar Digital has over 20 years of experience in setting up and managing digital campaigns. Let us help you succeed online.
We work best with businesses that:
We’re not the right fit for businesses looking for the cheapest option or those who want to set up a campaign and never touch it again.
We’re built for companies that take their marketing seriously and want a partner who does the same
We work on a flat fee or percentage of ad spend basis, depending on the engagement. Most management fees start at around $3,000/month and can range up to $10,000 or more depending on account size and scope. Ad spend is separate and billed directly to your credit card or preferred payment method by Google or Meta. We’ll give you a clear proposal before anything starts.
We start with a 6-month agreement because it takes a minute to get things setup and tuned-in properly. Then we switch to month-to-month. If we’re doing our job, you’ll stay because the results justify it, not because a contract says you have to.
It depends on the starting point. If your account has serious structural issues or broken tracking, the first month is largely cleanup and foundation work. Most clients see meaningful improvement within 60-90 days. Accounts that are already in reasonable shape can see faster gains.
Google Ads (Search, Shopping, Display, YouTube, Performance Max), Meta Ads (Facebook and Instagram), and Microsoft Ads. We also work with platforms like AdRoll for remarketing and programmatic display when the situation calls for it.
We manage the campaigns. Your ad spend goes directly to Google or Meta from your own account. We don’t mark up your ad spend or run it through our accounts. You always have full ownership and visibility into what’s being spent.
We build accounts from scratch regularly. We’ll set up the account, configure tracking, build campaign structure, write ads, and launch. All of this is included in the management engagement. We’ll also make sure you have access and ownership to your accounts, which most agencies don’t do.
We report on the metrics that matter to your business – cost, leads, cost per lead, and when possible, cost per appointment or cost per customer. We don’t send you a 30-page automated report full of charts. You get clear data, honest analysis, and a monthly conversation about what’s working and what’s not.
We look at your conversion tracking, campaign structure, keywords, search terms, ad copy, bidding strategy, landing pages, impression share, and account change history. You get a written report with specific findings and recommendations. Whether you hire us or not.
Our clients typically have a minimum monthly digital marketing budget of $5,000-$10,000, depending on things like their industry and location. We also have clients that spend tens or hundreds of thousands of dollars per month.
If your budget is too small for the market or industry you’re in, we’ll tell you. We’d rather set realistic expectations than take your money and underdeliver.
We actually manage your account. We don’t hand it to a junior employee running a playbook. We verify tracking before we optimize. We report business results, not vanity metrics. We don’t hide behind jargon. And we’ll tell you when something isn’t working, even if it’s not what you want to hear.