Digital Marketing Consulting & Strategy

Not every business needs a full-service agency. Some need an expert who’s managed 100s of accounts to look at what’s happening, tell them what’s working, and give them a plan they can execute on their own. That’s what this is. There’s no retainer and no obligation to convert into management afterward, just honest guidance backed by real data.

Google Certified Partner

Meta Partner

20+ Years Experience

100s of Accounts

Most Marketing Strategies Fail For The Same Reasons

We talk to business owners every week who are spending real money on digital marketing and can’t answer basic questions about whether it’s working. It’s not because they’re not paying attention. It’s because nobody has given them a straight answer. Here’s what we see:

  • No clear strategy, just a list of deliverables. Your agency sends a monthly report with impressions, clicks, and spend, but there’s no explanation of why those campaigns are running, what the next three months look like, or how any of it connects to your business goals. You’re paying for activity, not direction.
  • Your agency is on autopilot. The campaigns were set up months ago. Nobody’s made meaningful changes since. The monthly call is 15 minutes of surface-level updates and zero strategic conversation. You’re paying a management fee for an account that isn’t being managed.
  • You have an in-house team but no strategic direction. You hired a marketing coordinator or a small team. They’re capable, but they’re executing without a clear plan. Nobody is stepping back to ask whether the budget is allocated correctly, whether the channels are right, or whether the messaging actually connects with the people you’re trying to reach.
  • You’re spending money without a plan. A little on Google Ads, some on SEO, maybe a social media presence. But there’s no cohesive strategy tying it together, no clear priorities, and no measurement framework to tell you what’s working. You’re spreading budget across channels and hoping something sticks.
  • You want a second opinion but don’t know where to get an honest one. You suspect your current agency isn’t performing, but you don’t have the expertise to evaluate their work. Every agency you talk to has an incentive to tell you everything is broken so they can sell you their services. You need someone who’ll give you the truth, even if the truth is that your current setup is fine.

If any of this sounds familiar, you don’t necessarily need a new agency. You might just need an experienced set of eyes and an honest conversation about what’s actually happening.

Not Sure If Your Marketing Is Actually Working?

Most business owners we talk to have the same question. They just haven’t been able to get a straight answer. Tell us what’s going on and we’ll give you one.

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Our Approach to Marketing Consulting

Most marketing consulting is either a glorified sales pitch or a generic report that could apply to any business. We do it differently because we’re not consultants who talk about marketing.  We’re practitioners who do it every day. That means:

We've managed 100s of accounts across a wide range of industries.

Our consulting advice comes from running campaigns, building SEO programs, and setting up tracking infrastructure ourselves, not from reading about how it’s supposed to work. When we look at your Google Ads account, we know what good looks like because we build accounts like yours every day. We’re not theorizing. We’re comparing your setup to what we know works at scale.

We give you a plan, not a pitch.

You'll walk away from a consulting engagement with a documented strategy, prioritized action items, and clear recommendations. Not a proposal to hire us for management. If your current agency is doing a good job, we'll tell you that. If your in-house team just needs a roadmap, we'll build one. The goal is to give you what you actually need, not to upsell you.

We tell you exactly what we’d do, in the order we’d do it.

Not vague recommendations like ‘improve your Quality Score’ or ‘create more content.’ You get specifics: which campaigns to restructure, which keywords to cut, which landing pages need to change, and the order to do it in. The plan is detailed enough that your team or another agency could execute it without ever talking to us again.

We don't need your management business.

We have a full client roster. We're not doing consulting because we need to fill capacity. That means we have zero incentive to tell you things are worse than they are or to push you toward full management. If consulting is all you need, that's a perfectly good outcome for both of us.

Who Our Marketing Consulting Is For

Consulting engagements aren’t one-size-fits-all. Here’s who we work with and what the engagement typically looks like:

  • You want a second opinion on your current agency. You’re paying for management but you’re not sure whether the work is good. We’ll audit your account, review their strategy (or lack of one), and give you an honest assessment. If they’re doing a good job, we’ll tell you. If they’re not, we’ll tell you exactly what should be different and why.
  • You have an in-house team that needs strategic direction. Your team can execute, but they need
    someone with deep experience to set the strategy, prioritize the roadmap, and provide ongoing guidance. Think of it as having a senior marketing strategist on call without hiring a full-time director or VP.
  • You want a digital marketing plan before committing to execution. Before you sign a contract with any agency, you want a clear picture of what your marketing should look like. What channels, what budget, what timeline, what to expect. We’ll build a strategy document that you can execute yourself, hand to another agency, or bring back to us.
  • You need an audit without signing up for management. You want your Google Ads, SEO, analytics, or entire digital marketing stack audited by someone who knows what they’re looking at. No strings attached.  You get the audit, the findings, and the recommendations. What you do with them is up to you.
  • You’re scaling and need expert guidance on what to prioritize. More budget, new channels, new
    markets, new locations. The decisions you make now about where to invest will compound, in either direction. We help you figure out what to do next based on data and experience, not guesswork.

What Happens After You Reach Out

1 - Discovery

We start with a conversation. What's your business? What's your marketing doing now? What are you trying to figure out? This is a real conversation, not a sales call. We need to understand your situation before we can be useful. Usually 30-45 minutes.

2 - Audit

We dig into whatever needs examining. Your Google Ads account, your SEO program, your analytics setup, your agency's work, your overall marketing strategy. We look at the data, the setup, the execution, and the results. We document everything we find.

3 - Strategy

Based on what we found, we build a prioritized plan. What needs to change, in what order, and why. The strategy is specific and actionable, not a 50-page deck full of buzzwords. You'll know exactly what to do next, whether you do it yourself, hand it to your team, or bring it to an agency.

4 - Deliver

We walk you through everything in a live session. The audit findings, the strategy, the recommendations, the priorities. You ask questions, we give straight answers. You walk away with a documented plan, clear next steps, and an open line if you need follow-up guidance.

We’ve spent 20 years managing Google Ads, SEO, and digital strategy for businesses that needed more than a cookie-cutter agency. If you need an experienced set of eyes on your marketing, this is what we do.

Is Our Consulting Right for You?

Consulting works best when you:

We’re not the right fit if you want someone to automatically validate decisions you’ve already made. If you’ve already decided what you want to do and you’re looking for an expert to rubber-stamp it, you’ll be disappointed. We call it like we see it. That’s the whole point.

Digital Marketing Consulting FAQs

Managed services means we run your campaigns, your SEO, or your analytics on an ongoing basis. We’re in the account every week, making changes, optimizing, reporting. Consulting means we provide strategic guidance, audits, and recommendations, but you or your team handles the execution. Think of it as hiring an architect versus hiring a general contractor. Some businesses need both. Some just need the blueprint.

One-time consulting engagements (audits, strategy development, second opinions) typically start at $3,000-$7,000 depending on the scope. Ongoing strategic advisory, where we serve as a regular strategic resource for your team, starts at $3,000/month. We’ll scope the engagement clearly before anything starts, and you’ll know exactly what you’re getting.

It depends on the scope, but a full digital marketing audit covers: Google Ads account structure, bidding, and performance; SEO technical health, content, and backlink profile; analytics and tracking setup; conversion tracking accuracy; competitive landscape analysis; and budget allocation review. You get a documented report with findings and prioritized recommendations. The audit is the starting point. Everything we recommend flows from what the data actually shows.

Absolutely. This is one of the most common consulting engagements we do. You bring us your current agency’s reports, give us access to the accounts, and we tell you whether the work is good, mediocre, or problematic. We have no incentive to tell you to switch agencies and won’t try to make a sale.  If your agency is doing solid work, we’ll tell you to keep them.

Yes. We work with in-house teams as an external strategic resource.  We’re setting quarterly strategy, reviewing campaign performance, providing guidance on budget allocation, and acting as a sounding board for marketing decisions. It’s the value of a senior marketing director without the full-time salary. Your team handles the day-to-day execution; we provide the strategic direction.

That happens regularly, and the transition is seamless because we already know your business, your data, and your goals from the consulting engagement. The consulting investment isn’t wasted. It accelerates the onboarding process. But there’s never any pressure to convert to management. Consulting-only is a perfectly good engagement.

It depends on what you need. A one-time audit and strategy session is typically 2-3 weeks from kickoff to delivery. Ongoing strategic advisory is month-to-month and there are no long-term contracts. Most ongoing consulting clients stay 6-12 months, then either graduate to full management, bring the strategy in-house, or continue on an as-needed basis.

If you are a B2C business, we have probably worked in your space.  Our client base spans dental practices, ecommerce, healthcare, home services, senior living, and more. We don’t limit ourselves to a handful of verticals, The frameworks we use work across industries because they’re built on data and fundamentals, not templates. That said, industry context matters. The competitive landscape, the customer journey, and the benchmarks are all different depending on what you sell and who you sell it to. We bring that context to every engagement.

Get an Honest Look at Your Marketing

We'll look at what you're doing, tell you what we see, and give you a clear picture of where things stand. No commitment to management. No pressure to switch agencies. Just an honest, experienced perspective on your digital marketing.