Brick by Brick Blog

What we’re learning, what we’re seeing in accounts, and what we think you should know. 

  • Digital Marketing

How to Write Content That AI Will Actually Quote

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  • Digital Marketing

What Negative Keywords Actually Do in Google Ads (And Why They’re Not Enough)

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  • SEO

How to Tell If Your SEO Agency Is Actually Doing Anything

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  • Digital Marketing

Why Your Google Ads Account Gets Worse Over Time (Even When Nobody Touches It)

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  • SEO

How Long Should SEO Actually Take? A Realistic Timeline

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  • SEO

Core Web Vitals: What Actually Matters for Your Rankings (And What Doesn’t)

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  • Digital Marketing

Your Phone Call Tracking Is Probably Counting the Wrong Calls

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  • Digital Marketing

Why Your Click-Through Rate Doesn’t Mean What You Think

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  • SEO

AI Search and Healthcare: What Actually Matters for Local Practices

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