You can’t fix what you don’t understand. Every SEO engagement we take on starts with an audit — a complete, manual review of your site’s technical health, content, backlinks, and competitive position.
Not an automated report. A real analysis with prioritized recommendations you can actually act on.
We talk to business owners every week who have spent money on SEO — sometimes for years — but have no idea what was actually done to their site. No documentation. No baseline. No clear picture of what’s working and what isn’t. The pattern is almost always the same:
If any of this sounds familiar, you don’t need more SEO work piled on top of an unknown foundation. You need an audit first.
Drop your info and we’ll take a look — no commitment, no pitch.
Our audit is manual + tool-assisted. We use the same tools every agency uses — Screaming Frog, Ahrefs, SEMrush, Google Search Console. The difference is what happens after the tools run. We don’t hand you the output. We interpret the data, identify what actually matters for your business, and build a prioritized plan.
Before we open a single tool, we talk to you. What are your business goals? What services or products drive the most revenue? Where are you seeing problems? What have previous agencies done? The audit is shaped by your business objectives, not by a generic checklist that treats every site the same way.
We crawl the entire site and review what Google actually sees: page speed and Core Web Vitals, crawlability and indexation, mobile usability, schema markup, internal linking structure, redirect chains, canonical tags, robots.txt, sitemap accuracy. This is the foundation — if the technical infrastructure is broken, nothing else matters.
We map your existing content to the keywords people actually search for. We find gaps — high-value topics you don’t have pages for. We find redundancies — multiple pages competing for the same term. We assess quality, depth, and relevance. We look at what’s ranking and what should be ranking but isn’t.
We analyze your backlink profile for quality, relevance, toxicity, and gaps versus competitors. Then we look at who’s outranking you and why — what they have that you don’t, what’s realistic to close, and where the opportunities are that nobody else is targeting.
We establish exactly where you rank today for every keyword that matters to your business. Not just vanity terms — the keywords that actually drive leads and revenue. This becomes the benchmark everything is measured against going forward.
The deliverable is a documented report with clear, prioritized recommendations. What to fix first. What can wait. What the expected impact is. How much effort each item requires. We organize it by priority and explain everything in plain language. Then we walk you through the entire thing live so you understand every finding and every recommendation.
Site speed, crawlability, indexation, mobile, schema, redirects, Core Web Vitals.
Every page evaluated for keyword targeting, relevance, quality, and gaps.
Link quality, referring domains, toxic links, and competitor comparison.
Who’s outranking you, why, and what it takes to close the gap.
Keyword-by-keyword snapshot of where you rank today.
Impressions, clicks, CTR, indexation, manual actions, Core Web Vitals data.
Action plan organized by priority and expected impact.
Live review of every finding and recommendation with Q&A.
An SEO audit is a comprehensive review of your website’s search performance. It covers everything that affects how Google sees, crawls, indexes, and ranks your site — from technical infrastructure to content quality to backlink health to competitive positioning.
The goal isn’t to generate a list of errors. Every site has errors — that’s not useful by itself. The goal is to understand why your site performs the way it does and what specifically needs to change to improve it. An audit gives you a baseline — where you are right now — and a prioritized roadmap for where to go next.
Think of it like a diagnostic before treatment. You wouldn’t let a mechanic start replacing parts without figuring out what’s actually wrong first. Same principle. An SEO audit tells you what’s broken, what’s working, and where the biggest opportunities are — before anyone starts making changes.
Our SEO audits start at $3,000. The exact cost depends on the size of the site, the number of locations (multi-location businesses are more complex), and the competitive landscape in your market. You’ll know the exact cost before we start. The audit is a standalone deliverable — you’re not committing to ongoing management by getting one.
Typically 2–3 weeks from kickoff to delivery, depending on the size and complexity of the site. A 20-page service business site is faster than a 5,000-page ecommerce site. We don’t rush it — the whole point of an audit is thoroughness. We’d rather take an extra few days and catch everything than hand you an incomplete picture.
A documented report covering technical SEO, content, backlinks, competitive landscape, current rankings, and prioritized recommendations. Plus a live walkthrough session where we go through every finding with you, explain what it means, and answer every question. You’ll walk away understanding exactly where your site stands and what needs to happen next.
No. The audit is a standalone deliverable. You can take the recommendations and implement them yourself, hand them to another agency, or hire us to execute them. Most clients do end up working with us after seeing the audit, but there’s no obligation. The audit has value on its own regardless of who does the work.
We typically use Screaming Frog for technical crawls, Ahrefs or SEMrush for backlink analysis and keyword data, Google Search Console for first-party performance data, PageSpeed Insights for Core Web Vitals, and several other tools depending on the situation. But the tools are just tools. Every agency has access to the same ones. The difference is what you do with the data — and that’s where the manual analysis and 20+ years of experience come in.
A free SEO checker runs an automated scan and spits out a score with a list of issues. It doesn’t know your business, your goals, your market, or your competitive landscape. It can’t tell you which issues actually matter and which are noise. It can’t prioritize. Our audit is conducted by a human who understands search, interprets the data in the context of your specific business, and delivers recommendations that are prioritized by impact and effort. There is no comparison between the two.