We’ve managed Google Ads for 100s of accounts across every budget and market you can think of. We know what a well-built account looks like, what a neglected one looks like, and exactly what it takes to turn one into the other. If you’re spending money on Google Ads, we’ll make sure it’s working.
We audit Google Ads accounts every week. Whether the account is self-managed, run by a freelancer, or managed by another agency, the problems are almost always the same:
If any of this sounds like your account, you’re not getting what you’re paying for. The good news: these problems are fixable, and the fix usually starts producing results within the first 30–60 days.
We don’t run campaigns from a playbook. Every account is different — different business, different market, different budget, different goals. But the principles are the same, and after 20+ years and 100s of accounts, we know what works:
We build campaigns around how people actually search, not around your service menu. There's a difference between someone searching 'plumber near me' (ready to book) and 'how much does a new water heater cost' (researching). They need different ads, different landing pages, and different bid strategies. We separate them so each one gets the right treatment.
We review the search terms report weekly. Not monthly, not quarterly. Every irrelevant query gets added as a negative. Every borderline query gets evaluated. Over time, this compounds. The account gets tighter, the spend gets more efficient, and the cost per lead drops. This is the most unglamorous part of PPC management, and it's the part most agencies skip.
We write ads that say something specific about your business, not generic 'Best [Service] in [City]' headlines that every competitor is also running. Your ads should give people a reason to click yours instead of someone else's. That means real differentiators, real offers, and copy that matches the intent behind the search.
Smart bidding works when you have enough conversion data and the tracking is accurate. If you're spending $5,000/month and getting 15 conversions, Target CPA isn't going to have enough data to optimize well. We match the bidding strategy to the reality of your account, not to what Google recommends in the Recommendations tab.
Sending a product or service click to your homepage is wasting money. The landing page needs to match the keyword, the ad, and the intent behind the search. We work with your web developer to build landing pages that continue the conversation the ad started and we track which pages convert and which don't.
We don't wait for the monthly report to make changes. We're in the account regularly adjusting bids, pausing under-performers, testing new ad copy, expanding what's working, and cutting what's not. Management means active management, not passive monitoring.
Complete review of structure, keywords, bidding, and performance before any changes are made.
Keywords matched to how your customers actually search, at the right match types for your budget.
Responsive Search Ads built around your real differentiators, tested against specific hypotheses.
Weekly search term reviews and ongoing list updates.
Ads run when and where your customers convert, not just when you're open.
Accurate call, form, and purchase tracking with monthly performance reviews and strategy calls
Ongoing optimization of CTR, relevance, and landing page signals plus sitelinks, callouts, and structured snippets.
Specific fixes for pages hurting Quality Score or killing conversions.
Google Ads management is the ongoing process of building, running, and optimizing paid search campaigns on Google. When someone searches for something your business offers, like ‘dentist near me,’ ‘chimney caps for sale’, or ‘plumber in
Dallas’, Google Ads puts your business at the top of the results. You pay per click.
The concept is simple. The execution is not. A well-managed Google Ads account requires the right campaign structure, the right keywords, the right ad copy, the right bidding strategy, the right landing pages, and constant optimization based on real performance data. Get any of those wrong and you’re paying for clicks that don’t turn into business.
That’s what a PPC management agency does. We handle the strategy, the build, the daily management, and the ongoing optimization so your ad spend turns into leads and sales, not wasted budget. We do this every day, across 100s of accounts, and we know what works because we see the data across industries, geographies, and budgets.
We typically work on a flat rate management fee, depending on the engagement and number of business locations. Most management fees start at around $3,000/month (although we’ll occasionally work with a smaller business) and can range up to $10,000 or more depending on account size and scope. Ad spend is separate and billed directly to your credit card or preferred payment method by Google. We’ll give you a clear proposal before anything starts.
Google Ads can produce results faster than almost any other marketing channel. If the account is already running, you’ll typically see improvements within the first 30–60 days as we restructure, tighten targeting, and cut waste. New accounts take a bit longer — usually 60–90 days to build enough data for smart bidding to work effectively. Unlike SEO, you don’t have to wait months to see whether it’s working.
PPC gives you immediate visibility. You pay for each click and appear at the top of search results right away. SEO builds organic visibility over time. You earn rankings instead of buying them. PPC stops the moment you stop paying; SEO compounds over time. Most businesses benefit from both. We manage both and can help you figure out the right mix for your situation and budget.
We don’t set a hard minimum, but we’ll be honest with you about whether your budget is realistic for your business and market. We’d rather tell you that upfront than take your money and underdeliver. We’ll recommend a budget based on your market, your goals, and what the data shows. Most of our clients spend $5,000 or more per month in ad spend.
Our client base spans dental practices, ecommerce, healthcare, home services, and more. We don’t limit ourselves to a handful of verticals. The frameworks we use work across industries because they’re built on data and fundamentals, not templates. That said, industry context matters. The competitive landscape, the customer journey, and the benchmarks are all different depending on what you sell and who you sell it to. We bring that context to every engagement.
Yes — if it’s managed properly and your market supports it. Google Ads is one of the few channels where you can put a dollar in and track exactly what comes back. The key is having enough budget to be competitive in your market, having proper conversion tracking so you know what’s working, and having someone who knows how to manage it. A poorly managed Google Ads account is a money pit. A well-managed one is a lead generation machine.