We run technical SEO audits every week. Whether the site was built by a web design agency, an internal team, or a DIY platform, the problems are almost always the same:
Site Speed Killing Rankings and Conversions. Pages take 4+ seconds to load. Core Web Vitals are failing across the board. Google has been using page speed as a ranking factor for years, and users bounce when a page doesn’t load fast. Every second of load time costs you rankings and traffic.
Pages Not Being Indexed — and Nobody Noticed. Crawl errors piling up in Search Console. Noindex tags accidentally left from the staging site. Orphan pages with no internal links pointing to them. Pages that exist on the site but don’t exist as far as Google is concerned. You can’t rank if you’re not in the index.
Duplicate Content Confusing Search Engines. Multiple URLs serving the same page —www vs. non-www, HTTP vs. HTTPS, trailing slashes, parameter URLs. No canonical tags. Google picks the wrong version or splits ranking authority across duplicates. The fix is usually straightforward, but nobody’s done it.
No Schema Markup — Missing Rich Result Opportunities. Competitors show up in search results with star ratings, FAQ dropdowns, sitelinks, and business info. You show up as a plain blue link. Schema markup is one of the most underutilized wins in SEO, and it directly impacts click-through rate from search results.
Mobile Experience Is an Afterthought. The desktop site looks fine. The mobile site has broken layouts, text too small to read, tap targets too close together, and elements that shift around while loading. Google uses mobile-first indexing — the mobile version of your site is the version Google evaluates for rankings.
If any of this is happening on your site, your SEO has a ceiling — and technical debt is the cap. The good news: these are all fixable, and the fixes often produce measurable ranking improvements within weeks.
Drop your info and we’ll take a look. If there’s a problem, we’ll tell you what it is. If there isn’t, we’ll tell you that too.
We don’t run a surface-level scan and hand you a list of errors with no context. We dig into the technical infrastructure, fix what’s broken, and build a foundation that supports everything else your SEO is trying to do:
We crawl the entire site — every URL, every redirect chain, every server response code. We cross-reference what Google Search Console sees with what our crawlers find and what your sitemap says should exist. Most technical problems are invisible from the front end. You have to look under the hood to find them.
If Google can’t crawl a page, that page doesn’t exist in search. We fix broken internal links, resolve crawl errors, clean up redirect chains, remove accidental noindex tags, and connect orphan pages. The goal is simple: every page you want ranked should be crawlable, indexable, and reachable through internal links.
We optimize all three Core Web Vitals — Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. In practice, that means image optimization, code minification, server response time improvements, eliminating render-blocking resources, implementing lazy loading correctly, and cleaning up bloated page builders. Speed matters for rankings and it matters even more for conversions.
Schema tells Google what your content is, not just what it says. We implement Organization, LocalBusiness, FAQ, Service, and Review schema where it’s appropriate for your business. The payoff is rich results in search — star ratings, FAQ dropdowns, enhanced sitelinks — which take up more SERP real estate and increase click-through rates.
A logical site structure helps Google understand the relationship between your pages and distribute ranking authority efficiently. We audit internal linking, flatten deep architecture where it makes sense, fix broken link equity paths, and make sure no important pages are orphaned or buried. Clean URLs, logical hierarchy, proper navigation.
Technical SEO is not a one-time project. Sites change constantly — plugins update, developers push code, CMS updates break things, new content gets published without proper setup. We monitor crawl health, indexation status, and Core Web Vitals on an ongoing basis so problems get caught and fixed before they cost you rankings.
Complete crawl and analysis of crawlability, indexation, speed, mobile, schema, and architecture.
LCP, INP, CLS optimized with image, code, and server improvements.
Broken links, 404s, redirect chains, and server errors identified and fixed.
Organization, LocalBusiness, FAQ, Service, and Review structured data.
Responsive fixes, tap targets, viewport configuration, mobile-first readiness.
Clean URLs, logical hierarchy, internal linking audit, orphan page fixes.
Sitemaps reflecting actual content, robots.txt verified and optimized.
Continuous crawl health, Core Web Vitals tracking, and indexation alerts.
Technical SEO is everything that happens behind the scenes to make sure search engines can find, crawl, index, and render your website correctly. It’s the infrastructure layer of SEO — the foundation that on-page content sits on top of.
Think of it this way: you can write the best content on the internet, but if Google can’t crawl your pages, can’t understand your site structure, or your pages take six seconds to load, none of that content is going to rank. You’re building on a broken foundation.
Technical SEO covers site speed and Core Web Vitals, crawlability and indexation, mobile experience, schema markup, URL structure, XML sitemaps, and more. Most agencies skip it because it’s not fun to sell and clients don’t always understand it. We don’t skip it because it’s where half the ranking problems live — and fixing it is often the fastest path to real improvement.
Technical SEO is the infrastructure layer of search engine optimization — everything that affects whether search engines can find, crawl, index, and render your site correctly. It includes site speed, crawlability, indexation, mobile experience, schema markup, and site architecture. It matters because none of your content works if the technical foundation is broken. Think of it as the plumbing and electrical — invisible when it works, catastrophic when it doesn’t.
A thorough technical audit typically takes 1–2 weeks depending on the size and complexity of the site. A 20-page brochure site is different from a 5,000-page ecommerce catalog. We don’t rush it because the audit is the roadmap for everything that follows. You’ll get a prioritized list of issues with clear explanations of what each one is costing you.
Core Web Vitals are Google’s metrics for measuring page experience — specifically Largest Contentful Paint (how fast the main content loads), Interaction to Next Paint (how quickly the page responds to user input), and Cumulative Layout Shift (how much the layout moves around while loading). Google uses these as ranking factors, and they directly affect user experience. Failing Core Web Vitals means slower pages, frustrated users, and a ranking disadvantage.
We fix them. The audit identifies and prioritizes the issues, and then we do the work or work with your developer on implementation — speed optimization, crawl error resolution, schema implementation, redirect cleanup, mobile fixes, and everything else. If something requires access we don’t have (like server-level changes), we provide exact specifications for your hosting provider or developer. We don’t hand you a PDF and wish you luck.
Ongoing. Technical SEO isn’t a one-time project. Every time your site updates, a plugin changes, a developer pushes code, or new content is published, something can break. We monitor continuously and run deeper audits quarterly. Sites that treat technical SEO as a ‘set it and forget it’ task always end up with problems that compound silently until rankings drop and someone finally notices.