About Alyssa Mountz
Alyssa Mountz is an SEO and digital marketing professional with over a decade of experience in content strategy, technical SEO, and paid search. She currently works at Brick & Mortar Digital, where she specializes in driving organic growth through keyword strategy, content optimization, and cross-channel campaign alignment. Alyssa holds a Master of Arts in Linguistics from Wayne State University.
Latest Articles
How to Complete Keyword Mapping for SEO
SEO
It’s keyword mapping. If you own a dental clinic, the keywords you want to include in the content would be…
SEO Strategies That Work Across Multiple Dental Offices
SEO
Foundation First: Structure and Consistency By building a strong SEO foundation, search engines can index each site properly. Unifying information…
Best Way to Use Impression Share For Paid and Organic Search
Digital Marketing
You just need to know how to read the data from both channels and make real decisions with it. This…
Search Terms vs Keywords: What Most PPC Audits Miss
Digital Marketing
Accounts running broad match keywords without regular search term reviews can lose 20 to 40 percent of their monthly spend…
How to Identify SEO Seasonality Using GA4 + GSC Data
SEO
This guide shows you exactly how to identify SEO seasonality using GA4 + GSC data so you can stop guessing…
Duplicate Content: When to Redirect vs Rewrite
SEO
This guide gives you a simple framework for deciding when to redirect duplicate content and when to rewrite it instead.…