BUSINESS MODEL
Single-Location Businesses
CORE SERVICES
Google Ads & Local SEO
ALSO OFFERED
Social Ads & Consulting
If you’re a local business, your marketing doesn’t need to reach everyone. It needs to reach the right people in your service area. Whether that means getting the phone to ring, getting people through the door, or just making sure your community knows you exist and what you do.
BMD started working with small, local businesses. That’s where we come from. We like working with business owners who care about what they do, know their customers, and want their marketing to actually reflect that. Not every local business has the same goals, and we don’t treat them like they do.
What we can help with depends on what you need. Google Ads captures people searching for your service right now, local SEO and Google Business Profile work build visibility over time, and social media ads keep you in front of your community in between. Most local businesses end up needing some combination of all three.
Not every local keyword is worth bidding on. We do market-specific keyword research, identifying the searches that actually produce customers versus the ones that just produce clicks. In a small market, that might be 20 high-intent keywords. In a competitive metro, it might be 200. The campaign is built for what your market actually searches.
Too wide, and you're paying for clicks from people who will never drive to your location. Too tight, and you're missing customers in the next town over who would happily make the trip. We set targeting based on your actual service area and adjust it based on where your leads actually come from.
Your GBP listing is often the first thing a local searcher sees. We optimize it for the searches that matter, manage it as an ongoing channel, and make sure it's working alongside your website and your ad campaigns instead of competing with them.
When someone searches "[your service] [your city]," your website should show up. We optimize your service pages, build local citations, manage your business listings, and create content around the specific searches your customers make in your area.
Not everyone who needs your service is searching for it right now. Paid social on Facebook and Instagram keeps your business in front of people in your area. Remarketing brings back people who visited your site but didn't call. Prospecting puts you in front of new people who fit your customer profile.
Our team has over 20 years of experience in paid search and SEO. BMD has been in business for 8 years. We started working with local businesses and we still do. If you want an agency that takes the time to understand your business, your market, and your goals, and then builds something around that instead of handing you a package, we’d like to talk.
Tell us about your business and your market. We’ll look at your ads, your SEO, and your local presence and tell you what we find.
Revenue comes from phone calls, appointments, and booked jobs. You need your phone to ring with the right people.
Foot traffic matters. You need people in your area to know you're there and what you offer.
Larger competitors outspend you but don't out-target you. Smart campaigns beat big budgets in local markets.
Starting from scratch and want someone who will set it up right and explain what's going on along the way.
We offer these individually or together, depending on your budget and what your business needs.
Search campaigns targeting the high-intent local keywords that produce calls and booked appointments. Built for your market, your service area, and your budget.
Organic visibility that generates leads without paying for every click. Service page optimization, GBP management, local citations, and content strategy for your market.
Paid social on Facebook and Instagram to stay visible in your local market. Remarketing, prospecting, and seasonal campaigns that keep your schedule full.
A local business in Fort Collins doesn't share a keyword landscape with one in suburban New Jersey. We do market-specific research for every business we work with.
For local businesses, these channels work best when they inform each other. Keywords that convert in paid become SEO targets. Pages that rank organically get ad spend pulled back. One team looking at everything.
Not a checkbox. Your Google Business Profile is often the first thing a local customer sees. We optimize it, manage it, and make sure it's working with your website and your ads instead of competing with them.
In a local market, a handful of bad clicks can eat a significant chunk of your monthly spend. We manage local accounts with the same search term reviews, negative keyword management, and bid adjustments as accounts ten times the size.
Competitive metros, mid-size cities, small towns where the total monthly search volume for a service is in the dozens. We know what works in each because we've done it across hundreds of accounts.
Some businesses need Google Ads and nothing else. Some need ads and SEO. Some need social on top of that. We'll tell you what makes sense for your situation.
We’ve built campaigns in markets of every size. Dense metros, mid-size cities, and small towns where the search volume is limited and every click counts. We know what works in your market because we’ve probably built campaigns in one just like it.
Google Ads captures people who are actively looking. “[Service] near me.” “[Service] [city].” “[Type of business] open now.” These are people with intent, and the campaign that shows up when they search is the one that gets the call or the visit. We build Search campaigns around these keywords with geographic targeting set to your actual service area, not a default radius.
Local SEO builds visibility over time. Service page optimization, Google Business Profile management, local citations, and content that ranks for the searches your customers make. For businesses where we manage both paid and organic, every SEO decision is informed by what’s already working in paid. Which keywords drive traffic. Which service pages produce the most engagement. Where organic can pick up demand that ads can’t reach cost-effectively.
Social media ads keep you visible in your community. Not everyone who could be your customer is searching for you right now. Facebook and Instagram ads put your business in front of people in your area. Remarketing brings back people who visited your site. Prospecting introduces you to new people who match your customer profile. For businesses with seasonal demand or events, social is how you stay top of mind between searches.
Your Google Business Profile is its own channel. For a lot of local businesses, GBP is the first thing someone sees. We optimize it for the searches that matter, keep it updated, and make sure it works alongside your website and ad campaigns instead of competing with them. Listings management and local citations make sure your business info is consistent everywhere people look.
Tell us about your business and what you’re looking for. We’ll take a look at your ads, your SEO, and your local presence and tell you what we’d do differently.
It depends on your goals and your timeline. Google Ads gets you leads today. SEO builds organic visibility that compounds over time. For most local businesses, starting with ads makes sense because you get immediate data on which keywords and services produce leads. That data then informs the SEO strategy. We’ll give you an honest recommendation based on your situation.
It depends on what you need. We build the scope around your business, not a pricing tier. Tell us what you’re looking for and we’ll give you an honest answer about what it would cost and whether it makes sense for your situation.
Google Ads can produce leads within the first week of launching. Optimization takes 30 to 60 days as we gather data and refine targeting. SEO takes longer, usually three to six months for meaningful ranking improvements. Social ads can start generating visibility and remarketing leads within the first month.
Yes. For local businesses, GBP is one of the highest-ROI channels available. We optimize your profile, manage your categories and service areas, and make sure it’s working alongside your website and ad campaigns. GBP optimization is included as part of our Local SEO service.
We’ve built campaigns in small markets where the search volume is limited and the keyword list is short. Small markets require a different approach. Budgets are smaller, keyword lists are shorter, and every click matters more. The principles are the same but the execution has to be tighter. We know how to make it work because we’ve done it.
Six months to start, then month-to-month. Six months gives us enough time to build, gather data, and prove what we can do. After that, you stay because the results make it obvious.