Latest Articles
Patient Acquisition Economics by Healthcare Vertical
This is what the math actually looks like vertical by vertical, and how to tell if your number is in…
Cost Per Patient: The Healthcare Marketing Number Most Practices Don’t Have
Where the Agency Hands Off The agency’s job is to spend the budget wisely, run the campaigns, and produce quality…
Healthcare Search Engine Marketing: A Practitioner’s Guide
What that adds up to is that healthcare practices that try to apply generic paid-ads playbooks underperform. Agencies that don’t…
AI Search and Healthcare: What Actually Matters for Local Practices
This is happening at scale. Patients are using AI tools to research symptoms, treatments, and providers more than most practices…
Landing Page Conversion for Healthcare Practices
This is what actually moves the needle on a healthcare practice landing page, plus the healthcare-specific compliance layer that changes…
How We Actually Audit a Google Ads Account
We run the same 12-point audit on every account we touch. New clients, existing clients, prospects who fill out the…
Local SEO for Multi-Location Healthcare Practices
The Google Business Profile Job at Scale Google Business Profile is the front door for local search, and every location…
The Digital Marketing Metrics That Matter Most in Dental
Practice owners, DSOs and investors want real, measurable growth and to know the ROI of their marketing investment. With a…
How We Use AI to Catch Things Other Agencies Miss
The human element of how we do audits hasn’t changed. Our team still does a full manual review of accounts…
Healthcare SEO: Why Most Practice Sites Don’t Rank
This is what’s actually keeping most healthcare practice websites off the first page, and what to look at if yours…