Latest Articles
Ad Strength vs. Ad Relevance: The Google Ads Metric Most People Get Wrong
There’s a separate metric called Ad Relevance that lives inside your Quality Score and directly affects what you pay per…
How to Pick the Right Google Ads Bidding Strategy (Without Guessing)
We audit bidding strategy as step 8 in our 12-point Google Ads audit because it requires understanding the account’s conversion…
Should You Run Google Ads Outside Business Hours?
The problem is that the intuition is wrong for most businesses, and what we see in real accounts tells a…
Why Your Google Ads CPA Is Lying to You
The 120 brand leads cost about $12 each and convert at 30-40% click-to-lead because the person already decided they wanted…
Someone Else Is Showing Up When People Search Your Business Name
When someone searches for your business by name, they’ve already decided they want you. They might be looking for your…
The Simplest Google Ads Optimization Most Accounts Don’t Have
Most people associate remarketing with Display ads, the banner ads that follow you around the internet after you visit a…