30 Category Pages. All of Them Ranking.
The blog was driving impressions. The category pages were invisible. We rebuilt every one for commercial intent. 390,000 organic clicks in a year.
+51% More Sales. –26% Cost Per Sale.
An account that looked fine on the surface. We questioned the campaign structure, restructured it, and drove 51% more conversions at 26% lower cost.
PPC, SEO, and a Site Rebuild. One Team.
One team running paid, organic, and the marketing side of a full platform migration. Organic visibility improved through the rebuild.