Latest Articles
Healthcare PPC: What Bidding for Patients Actually Looks Like
This is what’s actually different about bidding for patients, and the practical playbook that works inside the constraints. What You…
5 Reasons Why Your Healthcare Ads Are Disapproved By Google
5 Reasons Your Healthcare Ads Are Disapproved 1) You Are Using Banned Words, Products, or Services Google has a banned…
What are the Differences Between Google Ads & Google Analytics Conversion Tracking?
One thing that took me forever to understand were the differences in conversion tracking in Google Analytics vs. Google Ads.…
Why Your Google Ads Conversion Tracking Is Probably Wrong
About 70% of the Google Ads accounts we audit have something wrong with their conversion tracking. Not minor cosmetic stuff…
Your Best Google Ads Campaign Is Probably Starving
The total monthly spend on the account might be fine. The client is hitting their budget target. The agency reports…
Where Your Ad Budget Actually Goes: Reading a Search Terms Report
Most advertisers look at keywords. Keywords are the words you told Google you want to show up for. Search terms…
The Quality Score Tax You Don’t Know You’re Paying
It doesn’t show up as a line item on your invoice. You don’t get a charge that says "Quality Score…
What “Managed by an Agency” Actually Looks Like in Your Google Ads Account
I bring this up because "managed" is a word that gets used loosely in this industry. You’re paying an agency…
Your Landing Page Is Costing You Twice (And You Probably Don’t Know It)
What most people don’t realize is that the same landing page is also affecting what you pay per click on…
Ad Strength vs. Ad Relevance: The Google Ads Metric Most People Get Wrong
There’s a separate metric called Ad Relevance that lives inside your Quality Score and directly affects what you pay per…